Dale Play Live

Dale Play Live is the live events and production division of Dale Play, responsible for managing concerts, tours, and large-scale shows as the brand expands its footprint in the entertainment industry.

As the division scaled, coordinating logistics, suppliers, budgets, and internal workflows across multiple simultaneous events became increasingly complex. Disconnected tools and manual processes limited visibility and made real-time decision-making difficult.

We partnered as their CTO-as-a-Service and designed a centralized platform that brings all live operational processes into one system. The solution unifies planning, scheduling, supplier management, and financial tracking — providing full operational visibility, stronger control, and a scalable tech foundation for growth.