Dale Play Records

Dale Play Records is the music label division within Dale Play, managing artists, releases, campaigns, and creative operations as it scales its catalog and team.

As the label grew, manual workflows and scattered data created operational friction. Managing projects, assets, and teams across channels without a unified system limited efficiency and made scaling more difficult.

We provided a full CTO-as-a-Service engagement and built Malbec, a centralized platform that aggregates all label data and workflows in a single place. This solution streamlines project coordination, gives real-time visibility into operations, and allows the team to focus on creativity and releases without process bottlenecks.